• Origins of the appelation • Dedicated winemakers • A bespoke bottle for the appellation • The appellation in figures • A brotherhood to promote the appellation’s wines

The Lirac bottle.

A bespoke bottle for the appellation

To showcase the identity of their wines and stand out from the crowd,
the winemakers of Lirac have decided to endow the appellation
with a union-approved bottle.
Its shape is reminiscent of perfume bottles, and embodies the elegance
of the world of haute couture. The grooves on the bottle’s neck and shoulders evoke the folds and drape of a fine fabric.

The “Lirac” signature inscribed in the centre of this drape serves as a gem, a necklace placed around a woman’s neck…

The shape of the bottle flows from the tradition of Rhône Valley bottles, inspired by the cylindrical Burgundy style.

The old-style tint chosen for the red and white wines enhances the image of refinement. The rosés, in their clear bottles, reveal their seductive complexion.